Choppies Supermarkets Limited, a leading retail chain, has kicked off its highly anticipated annual promotion, the Big Birthday Bonanza, treating customers to the chance of winning big prizes.
The highlight of the promotion includes the giveaway of 10 brand new Hyundai Grand i10s as grand prizes, with the promotion scheduled to run until January 14th, 2024.
Customers shopping at Choppies Zambia during this period will not only have the opportunity to win one of the 10 cars but will also stand a chance to secure weekly shopping vouchers and hampers valued at K500.
The initiative is part of Choppies’ strategy to express gratitude to its loyal customer base.
Mwansa Fundafunda, Choppies Marketing Manager, expressed enthusiasm about the promotion during the launch event held in Lusaka.
He emphasized that the 9th edition of the Big Birthday Bonanza is designed to be the biggest and best yet, offering an array of exciting prizes for participants.
To boost media awareness and encourage participation in the birthday promotion, Choppies has enlisted the support of renowned rapper Cleo Ice as their Brand Ambassador.
Cleo Ice’s involvement adds a dynamic element to the campaign, engaging a wider audience.
The launch event also featured representatives from Yoyo Foods Limited, one of Choppies’ suppliers, who expressed appreciation for the collaboration between Choppies and local suppliers.
Victor Fonseca, the Company’s Key Accounts and Export Manager, highlighted that the partnership has strengthened their existing business relationship.
Choppies Supermarkets’ Big Birthday Bonanza is expected to create a buzz among customers, offering not only attractive prizes but also reinforcing the brand’s commitment to customer appreciation and support for local suppliers.