APO Group`s Acting Head of Content and Efficacy Media`s Board of Advisors member, Bonnie Robinson Selected as Judge for Africa’s Prestigious PRISM Awards

Johannesburg, South Africa – July 6, 2023 – APO Group, the leading pan-African communications consultancy and press release distribution service, is delighted to announce that Bonnie Robinson, Acting Head of Content and Director of Content Strategy and Copyediting, has been chosen as a judge for the esteemed 2023 PRISM Awards. This recognition celebrates Robinson’s exceptional achievements and reaffirms her position as a leader and influencer in the field of public relations (PR) and communications.

The PRISM Awards are highly regarded as Africa’s most coveted PR and communication accolades. Renowned for their commitment to excellence in strategic communications on the continent, the awards annually honor the most outstanding campaigns and initiatives within the industry. Each year, a distinguished panel of judges is selected to evaluate and commend exemplary work that pushes the boundaries of innovation and creativity.

Robinson’s appointment as a PRISM Awards judge brings a wealth of experience and expertise to the evaluation process. With an illustrious two-decade career in PR and communications, she has played a pivotal role in shaping the industry. As Vice-President of PRISA and a member of Efficacy Media’s board of advisors, Robinson’s contributions have been instrumental. Her extensive background in strategic communications, reputation and crisis management, and content strategy demonstrates her ability to navigate complex challenges and deliver exceptional results for clients. Her inclusion on the panel is a testament to her industry knowledge and discerning eye for outstanding PR campaigns and initiatives.

“I am honored to be a judge for the PRISM Awards once again this year,” said Robinson. “I am thrilled to contribute to the recognition of PR excellence in Africa and celebrate the exceptional talent within our industry. Public relations is at the core of communications globally, and it is refreshing to witness brands embracing numerous opportunities to build rapport and engage audiences through creative content across multiple channels.”

In today’s dynamic and fast-paced world, Robinson recognizes the paramount importance for PR practitioners to remain attuned to global trends. With the shift from traditional print media to a dynamic blend of multimedia channels and diverse content formats, she emphasizes the need for adaptability and aligning PR activities with tangible, measurable outputs such as brand sentiment, organic following and engagement, and converted leads.

Robinson’s perspective underscores the significance of strategic planning, thoughtful messaging, and ongoing evaluation in PR campaigns. It encourages PR practitioners to consider the long-term impact a campaign can have on brand perception, customer relationships, and organizational success, going beyond immediate results and metrics.

As a judge, Robinson is excited about the opportunity to mentor and collaborate with the other esteemed panel members. She values diverse perspectives and looks forward to learning from both seasoned professionals and emerging talents.

The PRISM Awards, now in its 26th year, will announce the finalists on July 28, 2023.

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