Emirates Named 2025’s Most Recommended Global Brand by YouGov
Emirates, the world’s largest international airline, has been named YouGov’s Most Recommended Global Brand for 2025, earning the top spot with an impressive score of 88.4%. The airline is the only carrier to appear in the top 10 of this prestigious global ranking, solidifying its reputation as a leader in customer loyalty and satisfaction.
The YouGov Most Recommended Brands rankings are derived from over a million customer surveys conducted in 28 international markets between June 2024 and May 2025. The rankings reflect the percentage of customers who would recommend a brand to friends or colleagues, based on daily insights captured through YouGov BrandIndex. Emirates’ standout score showcases the airline’s powerful connection with its customers and the value of its “Fly Better” brand promise.
“This recognition underscores the deep connection and loyalty we’ve built with passengers all over the world, who trust us not only to get them to their destination, but to do so with care, reliability, and excellence,” said Sir Tim Clark, President of Emirates Airline. “We will continue to evolve our already exceptional experience and set new benchmarks in travel to ensure Emirates is always a brand that our customers are proud to recommend.”
The airline’s ongoing investment in premium services and its unwavering customer focus have been key to its success. In the first half of 2025 alone, Emirates has launched three new destinations, with Hangzhou set to follow, unveiled nine reimagined travel retail stores across Asia, Africa and Europe, and introduced its new Airbus A350 to 10 global cities.
The airline also earned distinction as the world’s first Autism Certified Airline™, advancing its goal of making air travel more inclusive.
Looking ahead, Emirates plans to serve over 70 cities with aircraft fitted with upgraded interiors across its Boeing 777, A380, and A350 fleet by the end of 2025. It will also offer over 2 million Premium Economy seats, bringing elevated experiences to more travelers worldwide.
This global accolade adds to Emirates’ list of regional achievements. In 2024, the airline topped YouGov’s Recommend rankings in the UAE with a score of 92.6, and in the United States, it was noted for having the “most satisfied customers among US flyers.” It also ranked among the top 10 airlines considered by Millennials and Gen Zs in the US market.
