Author: mazuba

Tech

How Public Relations Practitioners Can leverage WhatsApp as a Communication channel for enhanced Media Relations

In today’s fast-paced business world, communication has become even more critical to the success of any business. Effective media relations is key to build a strong reputation, maintain positive relationships with key stakeholders, and achieving business objectives. One platform that has proven to be a valuable tool for enhancing media relations is the WhatsApp application.

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Tech

ChatGPT: The Potential Game-Changer in Marketing

In today’s world that is driven by competition among brands, businesses are always looking for new ways to impress and engage their target audience to stay ahead of the competition. It’s critical to stay ahead of competition in the world of digital transformation, businesses now incorporate the use of technology to their advantage to obtain a competitive edge as well as revolutionize how brands interact with their customers.

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Business

The Women Entrepreneurs Finance Initiative (We-Fi) Zambia: Empowering Women Entrepreneurs through Access to Finance and Markets

Women entrepreneurs in Zambia often face significant challenges in accessing finance and markets for their small and medium-sized enterprises (SMEs). These challenges include limited access to capital, lack of business skills, and limited market opportunities. However, an initiative called the Women Entrepreneurs Finance Initiative (We-Fi) Zambia, a World Bank commissioned program being implemented by Kudu Consulting, is working to address these challenges and empower women entrepreneurs in the country.

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Business

Davis & Shirtliff launches new Zambia Distribution Centre in Lusaka

Davis & Shirtliff has commissioned its new state-of-the-art Distribution Centre in Lusaka as it accelerates presence in the Zambian market in what the firm terms a big boost to its distribution capacity to reach even the most remote areas of Zambia and Southern Africa. Davis & Shirtliff Group Chairman Alec Davis says the automated facility will improve customer experience, and play an important role in helping the country address perennial water and energy challenges to improve the quality of life for Zambian households, businesses and industries.

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