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Zambian Delegation Showcases Tourism Potential at Africa Travel Indaba 2024

The vibrant colors of Zambia’s tourism industry were on full display at the Africa Travel Indaba 2024, held in Durban, South Africa. With an impressive turnout of 38 private companies under the Zambia Tourism Agency (ZTA), the nation made a resounding statement about its commitment to becoming a premier tourism destination.

Speaking at the event, Ministry of Tourism Permanent Secretary Evans Muhanga underscored the government’s unwavering support for the sector’s growth. 

He emphasized the pivotal role tourism plays in job creation, local business support, and economic empowerment. 

Muhanga’s sentiments were echoed by Zambia’s High Commissioner to South Africa, Mazuba Monze, who expressed delight at the robust participation of Zambian companies.

The Africa Travel Indaba, renowned as one of the continent’s largest tourism marketing events, provided an ideal platform for Zambia to showcase its diverse offerings. From breathtaking landscapes to rich cultural experiences, Zambia left an indelible mark on attendees, comprising over 10,000 delegates.

The theme “Unlimited Africa” resonated throughout the event, symbolizing the continent’s readiness to welcome the global community. High-level meetings, including the Business Opportunities Networking Day (BONDay), facilitated crucial discussions aimed at fostering partnerships for future growth.

Tamara Nyirenda, First Secretary Press and Public Relations at the Zambia High Commission in South Africa, emphasized the significance of Zambia’s presence at the Indaba. 

She highlighted the invaluable networking opportunities that would pave the way for enhanced visibility and collaboration within the global tourism industry.

As the Africa Travel Indaba 2024 continues to captivate audiences until May 16, Zambia remains at the forefront of promoting Africa’s vast tourism potential. With each interaction and engagement, the nation forges ahead on its journey to becoming a must-visit destination for travelers worldwide.

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