Emirates Hits Grand Slam with Wimbledon Partnership
Emirates, renowned for its iconic presence in the aviation industry, has secured its fourth consecutive “Grand Slam” with the announcement of a multi-year partnership with The Championships, Wimbledon.
This prestigious collaboration solidifies Emirates as the Official Airline Partner of one of the world’s oldest and most esteemed tennis tournaments.
The partnership, unveiled on February 22nd, 2024, marks Emirates’ commitment to elevating the world of tennis to new heights. With activations planned on-site during The Championships from July 1 to 14th, 2024, at The All England Lawn Tennis Club, Emirates aims to engage tennis enthusiasts worldwide with thrilling experiences.
Sir Tim Clark, President of Emirates Airline, expressed pride in the airline’s expanding presence within the tennis sphere, stating, “From hard court to grass court – we’re proud to be growing our presence in the world of tennis.” Emirates’ sponsorship of all four Grand Slam tournaments underscores its enduring dedication to the sport.
Deborah Jevans CBE, Chair of the All England Club, welcomed Emirates as an Official Partner, emphasizing the alignment of Wimbledon with a premium brand that epitomizes excellence in sports sponsorship. The partnership signifies Emirates’ deepening connection to tennis as it enters its fourth decade of support for the sport.
The collaboration extends beyond on-court branding and activations, with Emirates and Wimbledon joining forces to champion “Force for Good” initiatives across the UK. A multimillion-pound fund will be established to promote societal impact and support local communities, reflecting Emirates’ commitment to social responsibility.
Emirates’ sponsorship portfolio encompasses a wide array of sports globally, including golf, horse racing, and sailing, in addition to its prominent presence in tennis. In the UK, Emirates’ dedication to enhancing experiences extends to its sponsorship of Arsenal, Emirates FA Cup, and Lancashire Cricket Club & Emirates Old Trafford.
With over 130 weekly flights to the UK, Emirates has been a cornerstone of world-class travel experiences for more than 37 years, offering UK customers seamless access to a vast network spanning Asia, the Middle East, Africa, and beyond.
The Emirates-Wimbledon partnership represents a union of excellence, blending the prestige of one of the world’s most esteemed tennis events with Emirates’ unwavering commitment to delivering unparalleled experiences both on and off the court.
