Ecobank Launches ‘A BETTER WAY | A BETTER AFRICA’ Brand Campaign
Ecobank, the leading pan-African financial services group, has unveiled its latest brand campaign, ‘A BETTER WAY | A BETTER AFRICA,’ during the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 (AFCON).
As a proud official sponsor of AFCON 2023, Ecobank leverages the unifying and exhilarating spirit of African football to showcase its commitment to the sustainable growth of the continent.
The campaign, ‘A BETTER WAY | A BETTER AFRICA,’ underscores Ecobank’s determination to empower clients and customers, enabling them to achieve their goals for a better future and contribute to a better Africa.
Jeremy Awori, Chief Executive Officer of the Ecobank Group, stated, “At Ecobank, we drive growth in Africa by delivering affordable, reliable, and innovative financial services while making a significant contribution to Africa’s development. ‘A BETTER WAY | A BETTER AFRICA’ reflects our unwavering dedication to our continent. Driven by our commitment to continuous improvement, we deliver enhanced financial services, a better customer experience, and more customer-centric solutions.”
The campaign is based on insights gathered from an extensive pan-African brand survey, incorporating perspectives and opportunities identified during the research.
According to Awori, Ecobank’s pan-African purpose and single gateway platform, along with its diverse and leading workforce operating in 35 countries, position the institution as an enabler and partner for clients and customers seeking new opportunities.
The campaign highlights Ecobank’s digital network and continent-wide connectivity, including its unified payment ecosystem. This ecosystem supports market access and business growth, aligning with the opportunities presented by the African Continental Free Trade Area (AfCFTA).
The fully integrated campaign includes a diverse mix of digital and traditional media, featuring a television commercial shot on the continent.
Following the conclusion of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023, the campaign will continue to roll out across Africa, reinforcing Ecobank’s commitment to a better way and a better Africa.
