Aflife Holdings Unveils New Identity and Renames Key Subsidiaries
Aflife Holdings has unveiled a refreshed brand identity and announced new names for two of its subsidiaries, signalling a new phase of growth as the Group strengthens its position in Zambia’s wealth management and financial services sector.
The rebrand highlights Aflife’s commitment to partnering with individuals, institutions, and businesses to grow and protect wealth, reinforcing its role as a trusted partner in wealth creation.
As part of the changes:
- African Life Financial Services will now be known as Aflife Investments
- Benefits Consulting Services Limited (Bencon) will be renamed Aflife Pensions Administration
The updated names align the subsidiaries more closely with the Group’s integrated offerings and provide greater clarity on the services they deliver. Importantly, the rebrand does not affect existing client relationships, contracts, or operations. Clients will continue to receive services from the same teams and leadership.
Speaking at the launch in Lusaka, Aflife Holdings Group CEO, Muna Hantuba, said the refreshed identity reflects the company’s evolution and future ambitions.
“For more than three decades, Aflife has partnered with clients to secure their financial future. This refreshed identity strengthens our commitment to being a trusted partner in wealth creation,” she stated.
Guest of Honour, Permanent Secretary for Economic Management & Finance, Mr Mulele M. Mulele, welcomed the development, noting the vital role financial institutions play in mobilising long-term capital and supporting Zambia’s economic growth.
