Emirates Skywards Celebrates 25 Years with Global Giveaways and Special Aircraft Livery
Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, is celebrating its Silver Jubilee, marking 25 years of innovation and excellence in rewarding travellers. With over 37 million members worldwide, the programme is giving back through 25 days of exclusive giveaways from 25 September to 20 October.
To commemorate the milestone, Emirates will unveil a bespoke ‘25 Years’ aircraft livery featuring a striking silver design. The specially decorated aircraft will operate on global routes from next month, symbolising Skywards’ quarter-century journey of rewarding members.
Dr Nejib Ben Khedher, Divisional Senior Vice President, Emirates Skywards, said: “25 years! Our success comes from always placing members first, listening, adapting, and innovating to provide memorable rewards worldwide. This Silver Jubilee is our opportunity to celebrate members with 25 days of nonstop surprises and offers while taking our loyalty message global.”
Members can participate in a series of exciting activities, including the 25 Million Miles Raffle, offering prizes ranging from 100,000 to 1 million Skywards Miles. Members earn entries by using Emirates, flydubai, or participating partner services during the promotion.
Additional benefits include:
- Bonus Miles: Up to 50% extra Skywards Miles on Emirates and flydubai bookings, 25% bonus Miles via partner airlines, shopping, dining, Skywards Hotels, credit cards, or online Skywards Miles Mall purchases, and early bird ‘Buy or Gift’ offers.
- Surprise & Delight at Dubai International (DXB): Interactive quizzes, complimentary lounge access, Dubai Duty Free vouchers, and ice-cream from branded Skywards trucks at Terminals 2 and 3.
- ‘Spot the Tag’: Special tags on luggage at baggage belts offering lounge access, Emirates merchandise, and bonus Miles.
- Exclusive Premium Member Surprises: Tier upgrades, cabin upgrades, and special anniversary gifts for long-term premium members.
Since its launch in 2000, Emirates Skywards has grown from 76,000 members to 37 million members in 2025, with more than 78,000 new enrolments every week. The programme features over 100 partners, including 1,400 flight destinations, 30,000 hotel properties, 20 Emirates Skywards Credit/Debit Cards, 37 points conversion partners, and 7,200 retail and lifestyle brands.
Members engage in over 120,000 transactions daily, with close to 400 billion Miles redeemed since inception. Skywards has consistently provided opportunities to enjoy flights, upgrades, hotel stays, and exclusive experiences such as Wimbledon, the US Open, Roland Garros, and the FA Cup.
Crowned ‘Best Global Airline Loyalty Programme’ at the International Loyalty Awards 2025, Emirates Skywards offers four membership tiers—Blue, Silver, Gold, and Platinum—each with exclusive privileges. Members can earn and redeem Skywards Miles across flights, hotels, car rentals, and lifestyle partners worldwide.
For further details and to participate in the 25 Million Miles Raffle, members are encouraged to visit: emirates.com/skywards.
