Zambia Breaks Tourism Records with Over 2 Million International Arrivals in 2024
The Ministry of Tourism has announced a record-breaking 2,199,820 international tourist arrivals in 2024, reflecting a significant 35.3% increase from 2023. Speaking at a press briefing, Minister of Tourism Hon. Rodney Sikumba, MP, highlighted the sector’s major achievements and outlined strategic goals for 2025.
Among the key milestones was a notable 9% increase in visits to national parks, museums, and heritage sites, totaling 530,110 visitors. The Ministry also exceeded revenue expectations, generating K319.5 million in non-tax revenue—59% above the projected K200.9 million.
This growth was further supported by the successful re-launch of the “Take Holiday Yamu Loko” domestic tourism campaign, which saw 51 operators sign up. Additionally, Zambia hosted the inaugural KAZA Heads of State and Government Summit, fostering regional tourism cooperation among member states.
Hon. Sikumba emphasized the government’s commitment to transforming Zambia into a top travel destination. “Tourism remains a key pillar of our economic transformation agenda. With the unwavering support of President Hakainde Hichilema and increased budgetary allocations, we are ensuring sustainable growth in the sector,” he stated.
To promote sustainable tourism, the Ministry implemented key initiatives, including the launch of the National Community-Based Natural Resources Management (CBNRM) Policy (2023-2027).
Wildlife protection efforts were also enhanced with the procurement of six motor vehicles for rapid response to human-wildlife conflicts, the training of 80 Wildlife Police Officers and 75 Community Scouts, and the restocking of three national parks with Kafue lechwe, lions, impalas, and white rhinos. Infrastructure improvements saw the maintenance of 16 airstrips, alongside feasibility studies for upgrading Jeki, Chunga, and Kalabo airstrips to boost air connectivity.
Cultural heritage also received strong support, with the government funding 74 out of 98 gazetted traditional ceremonies. President Hichilema attended 30 ceremonies alongside over 70 Royal Highnesses, demonstrating an unprecedented level of engagement. Zambia also gained global recognition when the Mangwengwe Dance was inscribed on UNESCO’s Representative List of Intangible Cultural Heritage.
Despite these successes, the Minister acknowledged key challenges such as power outages, drought-induced wildlife distress, and human encroachment in protected areas. “We faced several obstacles in 2024, but we remain committed to addressing them to ensure continued growth and sustainability in the sector,” Hon. Sikumba said.
Looking ahead, the Ministry has set ambitious targets, including increasing international arrivals to over 2.4 million and boosting domestic tourism by 30%. Plans are underway to enhance air access and visa policies, with Zambia now offering visa-free entry to 167 countries.
The government also aims to develop and rehabilitate key tourism sites, including Kasaba Bay, Liuwa National Park, and Livingstone, while fostering private sector investment through the Public-Private Dialogue Forum (PPDF).
Tourism Council of Zambia Chairperson Yosuf Zumla underscored the importance of improved road infrastructure and expanded air connectivity to sustain growth in 2025. He also called for increased funding to the Zambia Tourism Agency to enhance global marketing efforts.
With a 281% increase in budgetary allocation since 2021, the Ministry remains confident in its ability to drive economic transformation, create jobs, and solidify Zambia’s reputation as a premier global tourism destination.
