MCDSS Prepares for ICDB
As the global community gears up to celebrate the International Children’s Day of Broadcasting (ICDB), the Ministry of Community Development and Social Services (MCDSS) is poised to take a leading role in championing the rights of children and amplifying their voices in media.
Scheduled annually on the first Sunday of March, the ICDB serves as a poignant reminder of the importance of empowering children in broadcasting and ensuring their perspectives are not only acknowledged but also given prominence.
Under the theme “Children’s Voices, Children’s Rights, Our Collective Responsibility,” the Ministry’s Director for Child Development, Ms. Beatrice Muyambango, has emphasized the need for robust stakeholder participation in this year’s commemorations.
Ms. Muyambango underscored the significance of providing children with a platform to freely express themselves on issues concerning their well-being.
She highlighted the importance of fostering an environment where children feel empowered to actively participate in shaping media narratives. This year’s commemoration, she noted, offers a unique opportunity for children to be heard and valued.
The Ministry aims to engage in a series of dynamic activities designed to enrich and empower children, with a particular focus on collaboration with broadcasters, community organizations, and educational institutions.
Through these partnerships, children’s voices will be amplified, promoting meaningful dialogue on issues affecting their development and overall well-being.
Ms. Muyambango stressed the government’s commitment to leveraging various media platforms to reach a wider audience and facilitate inclusive interactions that shape the future of children in all settings.
She reaffirmed the government’s dedication to safeguarding the rights of every child, irrespective of their background or circumstances, by empowering them to actively participate in media production and consumption.
“As we approach the International Children’s Day of Broadcasting, let us reaffirm our collective dedication to promoting children’s rights in media and building a brighter future for generations to come,” Ms. Muyambango emphasized.
She called for a conscious effort in upholding children’s rights, cautioning against a superficial approach, as children deserve genuine attention and consideration.
