The Media Institute of Southern Africa (MISA) Zambia applauds the Zambian government’s recent decision to grant a 3-year tax holiday on broadcasting equipment.
Lorraine Mwanza-Chisanga, Chairperson at MISA Zambia, hails this initiative as a forward-thinking approach that will undoubtedly foster technological advancements in the broadcasting sector.
Outlined in Statutory Instrument No. 67 of 2023, the 3-year suspension of Customs and Excise duty, lasting until December 31st, 2026, has received acclaim from MISA Zambia for its potential to empower both new and existing broadcasting stations.
This landmark decision is anticipated to elevate the capabilities of media organizations and contribute significantly to the overall enrichment of Zambia’s media landscape.
MISA Zambia encourages newly licensed stations and existing broadcasting entities to leverage this opportune moment by importing new broadcasting equipment or upgrading existing infrastructure.
By doing so, media houses can not only stay at the forefront of technological innovation but also enhance their operational capacities and deliver high-quality content to the public.
Recognizing the pivotal role of the media in shaping public discourse and fostering societal development, MISA Zambia believes that the 3-year tax holiday aligns with the government’s commitment to creating a conducive environment for media excellence.
The tax relief is expected to drive technological investments within the sector, ensuring media houses can meet the evolving demands of audiences.
Ms. Chisanga emphasizes the importance of stakeholders, including government agencies, industry players, and the public, actively supporting and promoting the effective utilization of this tax holiday.
MISA Zambia believes that this strategic initiative will empower media organizations to make substantial contributions to Zambia’s socio-economic development.
As the media landscape continues to evolve, embracing modern broadcasting equipment becomes imperative for staying competitive. The comprehensive guidelines provided in Statutory Instrument No. 67 of 2023 offer broadcasters the necessary insights to navigate the benefits of this tax holiday seamlessly.
In conclusion, Ms. Chisanga notes that MISA Zambia envisions that this visionary move by the government will usher in a new era of growth and excellence in the Zambian media sector, ultimately benefiting the nation as a whole.