Influencer marketing helps brands establish social proof, build awareness and create a personalised brand connection
Lusaka, Zambia – Tuesday, 5 September 2023 – Efficacy Media, a dynamic virtual agency has today announced the launch of Zambian Influencers – Zambia’s first comprehensive end-to-end influencer marketplace and outreach platform which can be accessed on www.zambianinfluencers.com and across social media platforms. This flagship website is set to reshape the landscape of influencer marketing in the country, offering unparalleled opportunities for influencers and businesses alike.
Efficacy Media Founder and Director of Influencer Partnership at Zambian Influencers, Mr Andrew Chinambu said: “We are excited today as we introduce Zambian Influencers – a game-changer platform in the Zambian Influencer landscape. The website is built in a secure and easy to navigate manner and allows influencers to get onboard seamlessly through a simplified self-registration process accessed through the link: https://forms.gle/EiPTVrUEaSZhmX1P6.”
“Zambian Influencers stands as a testament to innovation and convenience, providing a seamless bridge between influencers and brands. Boasting an extensive and verified database, the platform showcases influencers across the spectrum, ranging from nano-influencers, micro-influencers with peer-level engagement to celebrity macro-influencers commanding millions of followers. Every influencer featured on the platform has undergone rigorous vetting and verification, ensuring unparalleled authenticity,” added Mr Chinambu.
One of the standout features of Zambian Influencers is its commitment to offering detailed engagement statistics and reporting. This level of transparency equips brands with invaluable insights into the effectiveness of their campaigns, allowing for data-driven decisions that optimize marketing strategies. Moreover, the enhanced influencer-client relationship interface fosters seamless communication, nurturing collaborations that yield remarkable beneficial results.
Commenting on this development, Efficacy Media Board Advisor based in Kenya – Ms Rachel Wandia said: “As Efficacy Media we are excited to see this new platform introduced in the market with the aim to bring brands to their consumers through meaningful partnerships with influencers. The Zambian Influencers platform will also increase the efficiency of matching brands to influencers, ensuring a higher success rate and return on investment for the said brands. We are also keen to nurture talent by providing a platform that helps identify and expose micro influencers and encourage the growth and celebration of talent in all categories nationwide.”
In a departure from traditional models of marketing, Zambian Influencers stands out by offering flexibility and convenience without the burden of long-term commitments, minimum spending requirements, or budget constraints. This commitment to adaptability ensures that both influencers and clients can harness the platform’s potential without unnecessary constraints.
“Influencer marketing is on the rise in Africa, big part of that can be attributed to the increase in internet penetration, smartphone adoption and social media usage and so many African countries including Zambia are experiencing rapid digital transformation which creates an amazing opportunity for social media influencers to start leveraging social media platforms. Globally, we see the same trend happening and it’s impacting mainstream advertising thereby influencing strategy on how brands reach their audiences which is an exciting opportunity in the marketing space,” said Efficacy Media Strategic Business Advisor based in South Africa, Mr Musa Kalenga.
“Let me also take this opportunity to commend Efficacy Media to have pioneered a timely platform that will be useful in delivering the much-needed statistics to clarify and quantify business impact as it drives flexibility and convenience around engaging influencers and most importantly builds authentic relationships between brands and influencers in Zambia,” added Mr Kalenga.
Beyond facilitating influencer marketing, Zambian Influencers envisions fostering human connections that elevate brands. By nurturing authentic relationships between influencers and their audiences, the platform seeks to propel businesses forward through meaningful interactions. This vision aligns with the platform’s mission to not only disrupt influencer marketing in Zambia but also stimulate economic growth through genuine brand connections and showcasing Zambian influencer talent to the world through social media platforms.
Zambian Influencers hosts a diverse array of influencer categories, catering to a wide range of industries and interests. From actors and actresses to technology experts, musicians to sports enthusiasts, entrepreneurs to media personalities – the platform showcases an eclectic mix of voices that captivate audiences across the country and beyond.
As the marketing landscape continues to evolve, influencers marketing has emerged as a powerful tool for brands to connect with their target audiences authentically. By leveraging the trust, credibility, and influence of social media personalities, businesses are poised to reach highly engaged audiences, build authentic connections, and drive conversions.