In a groundbreaking display of collective commitment, CEOs from more than 115 leading South African corporations have joined forces to pledge their unwavering belief in the potential of their country. The CEOs have expressed their determination to contribute towards realizing that potential and addressing the current challenges faced by the nation. Their collaborative efforts aim to achieve sustainable, inclusive economic growth and bring hope to all South Africans.
The historic pledge states, “As South African business leaders, we firmly believe in the immense potential of our country. We are committed to building it and have come together to address the current challenges with the aim of achieving sustainable, inclusive economic growth. Through strategic partnerships and focused interventions, we have the power to make a significant and positive impact on our nation, creating hope for all South Africans. We are resolutely committed to being a force for good.”
The CEOs behind this unprecedented pledge represent a diverse range of companies operating across all sectors of the South African economy. Together, the listed entities have a combined value exceeding R11 trillion and employ over 1.2 million people. With the expectation of more CEOs joining the pledge, the impact of their collective commitment is expected to grow significantly.
Acknowledging the multiple crises the country currently faces, including low economic growth, collapsing infrastructure, crime, corruption, inequality, and unemployment, these CEOs are reaffirming their faith in South Africa’s potential. They are determined to change the current trajectory and harness their collective resources and expertise to partner with, assist, build, and bolster initiatives aimed at transforming the nation.
Adrian Gore, Vice President of Business Unity South Africa (BUSA) and Group CEO of Discovery, praised the commitment and collaboration demonstrated by fellow South African business leaders. He emphasized that this pledge goes beyond symbolism, representing a true commitment to drive change in critical sectors essential for the country’s economic recovery. With an increasing number of CEOs on board, the impact of this pledge cannot be underestimated, as it has the potential to profoundly affect the lives of every citizen, community, and the nation as a whole.
In a remarkable display of unity, South African businesses are collaborating with the government to address key fundamentals. Business Unity South Africa (BUSA), through its structure Business for South Africa (B4SA), is implementing key priority interventions in areas such as Transport and Logistics and Crime and Corruption, in partnership with the government. This strategic collaboration aims to pool resources and expertise to address the nation’s socioeconomic crises effectively.
Cas Coovadia, CEO of BUSA, emphasized the significance of this collaborative effort, especially considering the challenges South Africa faces. He stressed that long-term, meaningful investment is crucial for sustainable, inclusive growth, which is fundamental for socioeconomic improvement.
Martin Kingston, Chair of the 84SA Steering Committee, echoed the shared belief between business and government that substantial investment is the key to addressing the country’s pressing challenges. Although tangible advancements may take time, this collaborative approach is crucial for overcoming the prevailing crises. Kingston concluded, “As a business community, we are convinced that constructive action is needed now.”
The CEOs’ pledge demonstrates a strong commitment to building a brighter future for South Africa through collaboration, determination, and meaningful investment. Their collective efforts have the potential to bring about positive change and pave the way for a stronger and more prosperous nation.