AfricaBusiness

Mosi Premium Lager Receives Prestigious Monde Selection Gold Quality Award

Zambian Breweries continues to set new standards for beer excellence as its iconic Mosi Premium Lager was awarded the Gold Quality Award for the fifth time at the prestigious Monde Selection 2023.

Monde Selection, the world’s leading quality institute, has recognized Mosi Premium Lager for its exceptional quality, solidifying its position as one of the world’s best beers. With over 60 years of experience, Monde Selection evaluates consumer products worldwide, making it one of the most esteemed organizations in its field.

The Gold Quality Award from Monde Selection serves as a seal of excellence, providing consumers with the assurance that Mosi Premium Lager meets the highest quality standards. It is a testament to Zambian Breweries’ unwavering commitment to crafting exceptional beers using the finest locally sourced ingredients, evident in every aspect of its brewing process, packaging, quality control, and service departments.

Mr. Louis Poot Baudier, Managing Director at Monde Selection, expressed, “When consumers see the Monde Selection Quality Award label, they have the confirmation and certainty of choosing the best in class.”

Franz Schepping, Brewery Operations Director at Zambian Breweries, stated, “This recognition reaffirms our dedication to brewing the best beers and is a testament to our rigorous quality control systems. By using only the best ingredients from our local farmers and employing stringent quality controls at every stage of the brewing process, we ensure the distinct flavors and premium quality of our beers.”

Zambian Breweries’ relentless pursuit of excellence and consistency has led to their 5th Gold Monde Award, cementing the brand’s status as a leading beer producer. This accolade highlights the company’s continuous efforts to raise the bar and maintain its position at the forefront of the industry.

Mr. Schepping further explained, “To win Gold in the Monde Selection International Quality Awards, you must master international quality. Regular quality controls at every stage of our brewing process, from incoming inspection of raw materials to the tasting of each batch, ensure the high quality of our beers.”

The achievement is not only a source of pride for Zambian Breweries but also positions Zambia as a leading producer of international standard beers that captivate the global palate.

Established in 1961 by the International Quality Institute, Monde Selection is renowned for evaluating, testing, and awarding consumer products with its unique quality label. Each year, international experts conduct independent taste tests and product evaluations from around the world, making this award a highly sought-after recognition for exceptional quality.

Mr. Dimitri Delloye, Managing Director of Monde Selection, emphasized, “We highly value accuracy and integrity in our product assessments. Our jury members are always external to our organization and appointed according to their professional qualifications, their specific expertise and experience, and their independence.”

The 5th Gold Quality Award for Mosi Premium Lager is a testament to Zambian Breweries’ dedication to quality and sets a benchmark for future accomplishments in the beer industry, showcasing Zambia’s ability to produce beverages that appeal to the global audience.

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