Zambia Named Africa’s Most Vibrant Tourism Destination 2025
Zambia has been recognised as Africa’s Most Vibrant Tourism Destination 2025 at the inaugural African Impact Awards, organised by African Community Magazine in Stockholm.
The accolade celebrates Zambia’s exceptional natural beauty, rich cultural heritage, and ongoing efforts to promote sustainable tourism.
The award was received by Her Excellency Gladys Neven Lundwe, Ambassador of the Republic of Zambia to the Kingdom of Sweden. In her acceptance speech, Ambassador Lundwe highlighted that the honour was jointly awarded to Zambia and Zimbabwe, in recognition of their shared heritage of the majestic Victoria Falls, one of the Seven Natural Wonders of the World.
She described the falls as “one of the most spectacular waterfalls on earth, magnificently situated on the border between the two countries.”
Ambassador Lundwe further noted that Zambia offers a wealth of unforgettable experiences, from Victoria Falls to its pristine national parks, which feature diverse wildlife sanctuaries, walking safaris, game drives, bird-watching, mammal migrations, and professional hunting.
She emphasised that the warmth and hospitality of the Zambian people, coupled with their dedication to preserving the environment and cultural heritage, make the country “not only a destination to visit, but a destination to cherish.”
She added that the award reflects the collective efforts of the Zambian Government, local communities, tourism operators, and all citizens committed to showcasing Zambia on the global stage.
The recognition has been received with gratitude and a renewed determination to elevate the nation’s tourism sector internationally.
Zambia looks forward to welcoming visitors from around the world to experience its vibrant spirit and authentic African charm.
