African Cuisine Set to Power Hospitality Sector Growth
Africa’s food and beverage industry is emerging as a key driver of the continent’s luxury hospitality growth, with the sector projected to grow from US$346.2 billion in 2024 to US$567.3 billion by 2032, according to Verified Market Research.
Hotel groups across Africa, including One&Only Resorts, Azalai Hotels Group, and Marriott’s Luxury Collection, are increasingly focusing on food as a central part of the guest experience. This includes partnerships with renowned chefs and the use of indigenous ingredients to reflect local culture and enhance sustainability.
“In South Africa, Kenya, Mauritius, the Seychelles, and across West Africa, African-inspired fine dining is gaining traction,” said Conrad Gallagher, CEO of Food Concepts 360, a global restaurant design consultancy. “These are not trends; they are shaping a long-term movement that positions African cuisine on the global stage.”
Cape Town’s recognition as the world’s best food city in the 2024 Condé Nast Traveller Readers’ Choice Awards reflects this growing reputation.
International hotel groups are taking note. The Radisson Hotel Group plans to increase its South African properties from 13 to 25 by 2030. Marriott International’s acquisition of Protea Hotels, with over 100 properties across seven African countries, signals growing confidence in Africa’s hospitality market.
“Combining global expertise with African hospitality could unlock the full value of food and beverage as a competitive edge,” Gallagher said.
Despite the momentum, stakeholders stress the importance of local partnerships to ensure sustainable development. Gallagher’s firm is working on flagship projects in Nigeria, Angola, Mozambique, and Egypt, markets identified for their growing economic activity and culinary interest.
Food Concepts 360 is also focusing on long-term ecosystem development, public-private partnerships, and nurturing local talent. Sustainability, African design thinking, and measurable impact are integrated into all its projects.
“As global interest in Africa intensifies, the opportunity is here for African professionals to lead with pride and purpose,” Gallagher said.
