Media Urged to Amplify Awareness of SRHR Ahead of World Contraception Day
The Sexual Reproductive Health and Rights Africa Trust (SAT), in collaboration with the United Nations Population Fund (UNFPA) and the Zambian government, has called on media representatives to play a vital role in promoting sexual and reproductive health rights (SRHR) in the country.
This call was made during a media orientation workshop aimed at enhancing media engagement in advancing SRHR discourse ahead of World Contraception Day on September 26.
Martin Silukena, Senior Programs Manager at SAT Zambia, emphasized the organization’s commitment to connecting adolescents with quality health education and services. “Our mission is to bridge the gap in youth health, ensuring access to essential services for young people aged 10 to 24,” Silukena stated.
The workshop served as a precursor to the upcoming commemoration in Kafue District, which will be attended by Health Minister Dr. Elijah Muchima. The event aims to raise awareness about contraceptive options and affirm health services as a universal right, with participation from district officials, MPs, and traditional leaders.
Participants were educated on the significance of World Contraception Day and the critical role of media in shaping public perceptions and increasing demand for SRHR services. Silukena highlighted the necessity for the media to dispel myths and provide accurate information about contraceptives.
“By working together—media, traditional leaders, and policymakers—we can create a supportive environment for young people to access health services,” he noted. This collaboration is crucial, especially in addressing high rates of teenage pregnancy, currently at 29%, according to the 2018 Zambia Demographic Health Survey.
Traditional leaders’ involvement was also recognized, as their influence can significantly enhance community health promotion efforts. “Their commitment to health advocacy among adolescents is vital in improving health outcomes,” Silukena added.
As SAT and its partners continue their SRHR advocacy, they reiterated the importance of collaborative efforts with the media to foster dialogue and enhance the health and well-being of Zambia’s youth.
“With the media’s help, we can reach more people, change perceptions, and ultimately save lives,” Silukena concluded. The media orientation workshop is a crucial step in strengthening national efforts to celebrate World Contraception Day, promoting a comprehensive approach to youth health advocacy in Zambia.
