Cadbury Celebrates 200 Years of Sweet Memories with Zambians
This July, Cadbury marks a monumental milestone as it celebrates 200 years of spreading generosity and delight to chocolate lovers in Zambia and around the world. Founded in 1824 by John Cadbury, the iconic brand has become synonymous with quality, innovation, generosity, and indulgence.
To commemorate its bicentennial, Cadbury has launched the “Yours for Generations” campaign, inviting Zambians to share their most cherished #CadburyMemories. From nostalgic tales of enjoying Cadbury Dairy Milk with family to sharing a bag of Whispers at the movies, the initiative captures Cadbury’s deep-rooted presence in Zambian culture.
Speaking at the campaign launch, Motsamai Pule, Mondelez International Marketing Lead for Rest of Africa (ROA), remarked, “For over three decades, Cadbury has become more than just a chocolate brand in Zambia; it has woven itself into the fabric of our society.
This journey has been marked by moments of generosity, strengthening familial bonds, and countless cherished memories. We’re thrilled to celebrate this milestone by weaving the fondest Cadbury stories into the rich Zambian heritage.”
The media launch, held at Radisson Blu, Lusaka, featured The Cadbury Gallery Exhibition—a showcase of treasured Cadbury-related memories dating back to 1824. Guests experienced interactive stations, creating new memories while celebrating the brand’s legacy.
Social media influencers Cheelo Mwanachingwala and Tisa Mulima shared their cherished childhood memories, further amplifying the #CadburyMemories campaign on their platforms.
The “Yours for Generations” campaign encourages Zambians to visit the Cadbury Africa website to share their fondest Cadbury memories through text, voice notes, images, or videos. Selected memories will be featured on Cadbury’s website and social media platforms as part of a nostalgic montage.
To further commemorate this milestone, Cadbury has reintroduced eight limited-edition vintage packs of their beloved Cadbury Dairy Milk. Available in stores across Zambia, these nostalgic packs feature iconic designs from different eras in Cadbury’s history, from the classic purple and gold wrappers of the 1960s to the bold redesign of the 1980s.
These limited-edition packs are not only collector’s items but also reminders of the brand’s enduring presence in the lives of Zambians.
Consumers who purchase the Vintage packs will also have the chance to win prizes such as cash, phones, or shopping vouchers, along with instant guaranteed airtime.
To participate, consumers need to purchase two packs of any Cadbury Dairy Milk Vintage packs, 80g or 150g, and share the two codes found inside the wrappers on www.cadbury.africa. Full details and Terms & Conditions are available on the website.
