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Emirates Continues to Elevate Customer Experience Through Strategic Partnerships 

Emirates, one of the world’s leading airlines, has reaffirmed its commitment to enhancing customer experience by forging strategic partnerships with key players in the travel ecosystem and technology industry. 

On the sidelines of the Arabian Travel Market, Emirates announced significant collaborations with Expedia Group, Tap Payments, and Huawei, aiming to provide travelers with seamless, enriching experiences across diverse platforms.

Emirates’ long-standing partnership with Expedia Group has been further strengthened to offer travelers an expanded array of products and services. This collaboration will facilitate the promotion of select strategic destinations on Expedia Group’s platform, simplifying the booking process for Emirates customers. 

Leveraging data insights, joint marketing campaigns will be rolled out to optimize user experiences and drive engagement on Expedia Group sites.

In a bid to expand its Business Rewards program, Emirates has joined forces with Tap Payments, a leading fintech company in the region. Through this partnership, Emirates aims to engage with Tap Payments’ extensive small and medium-sized enterprise (SME) customer base by offering seamless enrollment into the Emirates Business Rewards Program. 

Furthermore, members of Tap Payments Rewards will have the option to convert their points into Emirates Business Rewards points, opening up travel opportunities to fuel business growth across the region.

Emirates’ collaboration with Huawei, the renowned Chinese tech giant, aims to further elevate brand awareness and user engagement across key regions including the Middle East, Africa, and China. 

The enhanced agreement will see both brands collaborate on marketing and PR initiatives, with tailored sales campaigns in China to promote Emirates services and drive user engagement. 

Additionally, Emirates reaffirms its commitment to providing seamless access to its innovative digital solutions through the Emirates App within Huawei’s GalleryApp, ensuring a convenient and rewarding experience for customers.

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