Armada Club Redefines Luxury with Private Members’ Superyacht Access
A new private members’ club is set to redefine luxury lifestyle experiences by offering exclusive access to a global fleet of superyachts for private dining, business events and wellness experiences.
The Armada Club, launching in March 2026, will allow members to access luxury yachts around the world while they are docked in port or anchored, providing a unique setting for private dinners, corporate meetings and social gatherings. Membership applications, yacht enquiries and partnership opportunities are now open.
Unlike fractional ownership schemes or yacht syndicates, Armada Club operates solely as a private members’ club, offering access to superyacht amenities without the complexities of ownership. The concept centres on three core values: privacy, exceptional service and personalised luxury.
Co-founder Claire Hagen said the initiative aims to open up the unique hospitality experiences available on superyachts.
“Some of the world’s best chefs are working on yachts, and the interior and exterior dining spaces often surpass even the finest five-star resorts. Opening these vessels for amenity access presents a genuinely special opportunity,” she said.
Hagen added that wellness is becoming an increasingly important aspect of luxury experiences, with many superyachts equipped with high-end facilities such as cryotherapy chambers, advanced fitness studios and hyperbaric oxygen therapy suites.
Security and privacy concerns among ultra-high-net-worth individuals and family offices are also driving interest in more discreet lifestyle options. According to recent industry reports, 83 per cent of family offices are concerned about threats such as deepfakes and digital impersonation, with cyber incidents rising sharply in recent years.
Armada Club’s model allows members to enjoy exclusive experiences while benefiting from the privacy and security associated with onboard hospitality.
Founding Director Jonny Harris said privacy remains a major factor for many high-profile individuals.
“For many people in this community, simply going out for a meal is not an option. Even when private spaces are booked, privacy cannot always be guaranteed. This club offers an experience designed specifically with those concerns in mind,” he said.
Industry professionals have also welcomed the concept. Captain Alistair Best noted that the model could help crews refine service standards and support training opportunities while generating additional revenue for yacht operations.
The launch comes amid growing global interest in private members’ clubs and a steadily expanding yacht charter market. The global fleet of charter yachts measuring more than 24 metres currently stands at 3,829 vessels, growing by more than seven per cent year-on-year.
Armada Club aims to create a new category within the superyacht sector by offering straightforward access to luxury yacht experiences centred on hospitality, wellness and privacy, without the complexities associated with ownership.
