Mitsubishi Logisnext Asia Pacific to Rebrand as Logisnext Asia Pacific
Mitsubishi Logisnext Asia Pacific has announced plans to rebrand as Logisnext Asia Pacific, aligning with the broader global strategy of its parent company, Mitsubishi Logisnext Co., Ltd..
The change forms part of the group’s long-term transformation under the Logisnext Vision 2035, aimed at strengthening its position in the global logistics solutions industry. As part of this strategy, the company has also formed a partnership with Japan Industrial Partners to support sustainable growth and long-term value creation.
The rebranding will take effect from 30 April 2026, with all group companies expected to adopt the new name.
Managing Director Yasumitsu Baba said the company’s commitment to its customers and dealer partners would remain unchanged despite the name transition.
“We will continue to provide reliable equipment, trusted services and solutions that support customer success while strengthening our global alignment,” Baba said.
The Logisnext group operates globally through four regional hubs including Japan, the Americas, Europe, Africa, the Middle East and Asia Pacific. The structure allows the company to tailor logistics and materials handling solutions to regional market needs.
As part of the rebranding process, product lines currently marketed as Mitsubishi Forklift Trucks will gradually transition to Logisnext Forklifts in several regions, beginning with Japan and expanding to the Asia Pacific, China and South Africa markets in the coming years.
The company said the transition would maintain the same engineering standards, product quality and customer support that clients have come to expect. Existing support teams and service structures will remain in place to ensure continuity for customers and dealer partners.
Headquartered in Singapore, Mitsubishi Logisnext Asia Pacific provides a range of materials handling and fleet management solutions across the region. The company also manages several brands including Cat Lift Trucks, TCM, UniCarriers and Nichiyu, supported by a network of 98 dealer locations.
