Truecaller Partners with AnyMind Group to Boost Advertising in MENA and Southeast Asia
Global communications platform Truecaller has announced a strategic direct sales reseller partnership with AnyMind Group, aimed at accelerating the growth of its direct advertising business across the Middle East and North Africa (MENA) and Southeast Asia (SEA).
The partnership, announced on 26 February 2026, will see AnyMind Group act as the exclusive intermediary for Truecaller’s advertising inventory in key markets including Egypt, the United Arab Emirates, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam.
The collaboration will enable brands and agencies to access Truecaller’s premium advertising formats and reach highly engaged users through data-driven and brand-safe solutions.
With an established on-ground presence and strong relationships with advertisers and agencies across both regions, AnyMind Group is expected to play a key role in scaling Truecaller’s advertising footprint. The partnership is designed to help brands achieve meaningful engagement on Truecaller’s trusted communications platform, particularly in fast-growing digital economies.
Truecaller has recorded strong user growth across MENA and Southeast Asia, offering advertisers expanded opportunities to connect with audiences in secure and high-intent environments. By combining Truecaller’s global reach, proprietary data capabilities and premium ad formats with AnyMind Group’s regional expertise and execution strength, the companies aim to unlock the full monetisation potential of Truecaller’s advertising inventory.
Commenting on the partnership, Hemant Arora, Vice President and Global Head of Truecaller Ads Business, said regional partnerships are critical to delivering localised expertise and measurable outcomes for advertisers.
“MENA and Southeast Asia are high-growth markets with rapidly evolving digital maturity,” Arora said. “Through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform.”
Aditya Aima, Managing Director for Growth Markets and Co-Managing Director for India and MENA at AnyMind Group, said the partnership presents strong potential for advertisers seeking deeper engagement in the regions.
“With Truecaller’s scale and trusted user ecosystem, combined with our market depth and networks, we see significant opportunities to deliver high-impact advertising outcomes across MENA and Southeast Asia,” Aima said.
The collaboration marks a key milestone in Truecaller’s international expansion strategy, which focuses on building strong local partnerships to drive sustainable revenue growth while delivering value to advertisers across emerging markets.
Truecaller currently serves more than 450 million active users worldwide and relies primarily on advertising as its main revenue stream, while AnyMind Group operates across 15 markets, providing business-process-as-a-service solutions for marketing, e-commerce and digital transformation.
