Radio An Invisible Engine, Powering Economic Growth
As the world commemorates World Radio Day, proclaimed by UNESCO in 2011, I would like to join hands in recognizing radio as a key strategic foundational pillar of fostering inclusive development.
Radio is a legacy technology, that does broadcast growth, trust and opportunities. The medium is considered as one of the oldest form of communication tool that has outlived years.
Radio remains the most accessible and affordable medium, especially in emerging economies like Zambia, where internet access is uneven.
From an economic perspective, radio reduces information asymmetry by providing updates on market prices, monetary policy decisions, weather forecasts and regulatory changes.
This strengthens market efficiency and improves household and business planning models.
Radio also supports financial inclusion by educating citizens on savings, credit and digital payment systems.
For small enterprises, it offers cost-effective advertising that stimulates local trade and stimulate employment.
On this World Radio Day, I personally reaffirm that radio is not outdated technology but it is foundational infrastructure for informed citizens, stable markets and sustainable economic growth.
