Emirates Features Suryakumar Yadav in New Campaign Ahead of ICC Men’s T20 World Cup
Emirates is set to make a bold statement ahead of the ICC Men’s T20 World Cup, unveiling a new advertising campaign featuring Indian cricket star Suryakumar Yadav. The campaign highlights Emirates’ enduring connection with cricket, celebrating the sport and its fans across the globe.
For nearly three decades, Emirates has been a consistent presence in international cricket, partnering with major ICC tournaments across more than ten cricket-loving nations. The airline’s branding appears on the kits of umpires and referees, while its sponsorships have helped shape some of the most memorable moments in the game.
Yadav, India’s T20I captain and the ICC’s number one ranked T20 batsman, has impressed fans worldwide with his fearless, unconventional batting style and remarkable consistency. He played a pivotal role in India’s victories at the 2024 ICC Men’s T20 World Cup and the 2025 Asia Cup, cementing his reputation as one of modern cricket’s standout players.
The ad campaign portrays Yadav in action on the cricket field, delivering his signature shots to a stadium filled with thousands of fans. It coincides with the start of the ICC Men’s T20 World Cup, reaching audiences in cricket-loving nations and beyond, celebrating the unifying power of the sport.
Passengers flying with Emirates during the tournament will be able to enjoy live match coverage via the airline’s ice entertainment system on Sport 24 and Sport 24 Extra.
Speaking about the campaign, Yadav said: “Cricket at the highest level is about preparation, adaptability and performing under pressure. Emirates represents those same values. As someone who travels extensively for the game, having consistency and comfort with world-class experiences makes a real difference. It’s exciting to be part of a campaign that connects so authentically with cricket fans around the world.”
Boutros Boutros, Emirates’ Executive Vice President for Corporate Communications, Marketing and Brand, added: “Suryakumar Yadav has captured the imagination of cricket fans everywhere. Through this campaign, we aim to share our passion for cricket and connect with fans worldwide. Our partnership with the ICC is one of our most enduring sporting collaborations, and we remain committed to supporting the sport’s growth.”
Emirates has a long-standing association with the ICC and its major events, including the ICC Men’s and Women’s Cricket World Cups, ICC T20 World Cups, and the ICC World Test Championship. Since 2002, Emirates has sponsored the Elite and International Panels of ICC Umpires and Match Referees, providing branding, media exposure, and transport to international tournaments.
