Cybercrime Takes Strategic Turn as Companies Use Threats to Gain Competitive Edge
The face of cybercrime is rapidly changing as companies and high-profile individuals increasingly exploit cyber-attacks as tools for manipulation, misdirection, and competitive sabotage.
According to Richard Frost, Head of Technology and Innovation at Armata Cyber Security, cyber threats have evolved into strategic weapons. He explained that some businesses are using hackers to infiltrate competitors, spread false information, and orchestrate online smear campaigns designed to erode trust and damage reputations.
“Companies are no longer just defending themselves from cybercrime. Some are actively using it to target rivals and control narratives in the public space,” Frost said.
Fake accusations and cyber misdirection are becoming common tactics. In one example, a ransomware group falsely claimed it had breached Sony in 2023. Although Sony eventually disproved the claims, the reputational damage was already done. Epic Games faced a similar situation in 2024 when a Russian hacking group made false claims of infiltration. Even without validation, the group gained credibility among peers.
Frost noted that the danger lies not just in the breach itself, but in how it is manipulated. Some organisations go as far as blaming competitors for attacks, creating confusion and triggering investigations that can severely impact innocent parties. In one infamous case, a Canadian man was wrongly accused by the hacking group Anonymous in connection with the cyberbullying of Amanda Todd. He was later cleared, but the accusation left a lasting mark.
Industrial espionage is also on the rise. The Industrial Spy marketplace sells stolen trade secrets to companies looking for an edge. Prices for such data can reach into the millions. In another case, a North Korean agent was hired under false pretenses at KnowBe4 and attempted to install malware after receiving company-issued equipment.
These tactics reflect a broader strategy to manipulate the business environment. Some companies even orchestrate attacks on themselves to divert suspicion, deflect blame, or strengthen their credibility.
Frost emphasized the importance of vigilance. Companies must implement advanced cybersecurity systems, maintain clear internal records, and ensure transparency across operations. He added that understanding the intent behind cyber incidents is just as important as responding to the breach itself.
“Cybercrime today is no longer just about breaking into systems. It is about shaping perception, controlling narratives, and creating strategic disruption,” he said.
To stay protected in this evolving landscape, organisations must move beyond traditional defense and embrace intelligence-driven security solutions that can detect not only attacks but also the motives and misdirections behind them.
