Emirates Skywards Joins Forces with Coca-Cola Arena for Exclusive Member Experiences
Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, has announced a new partnership with Dubai’s premier entertainment venue, Coca-Cola Arena.
This strategic collaboration will give Skywards members exclusive access to hospitality tickets for the city’s most anticipated events — including global concerts, comedy shows, family entertainment, and top-tier sports fixtures.
Through the popular Skywards Exclusives platform, members can now use Miles to bid or redeem for premium experiences at Coca-Cola Arena — starting from as little as 5,000 Miles. This expansion solidifies Skywards’ commitment to offering members memorable, on-ground experiences that go far beyond flights.
“Skywards Exclusives continues to be a very popular offering, and we’re thrilled to expand our portfolio to include hospitality tickets at Coca-Cola Arena,” said Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards. “Members can now redeem Miles and enjoy unforgettable experiences across comedy, sports, and music in one of the region’s most iconic venues.”
Echoing this sentiment, Mark Jan Kar, SVP of Entertainment & Content Development at ASM Global and General Manager of Coca-Cola Arena, stated: “We are pleased to welcome Emirates Skywards as the Official Airline Rewards Partner. This partnership unites two iconic brands with a shared passion for excellence and promises residents and visitors enhanced access to the very best in live entertainment.”
Skywards members will enjoy premium seating with panoramic stage views, hospitality services, and unmatched access to a diverse event line-up. Upcoming highlights include a live DJ set from Kygo, thrilling ABA League basketball playoff games, the family-friendly magic of Circus 1903, and hilarious sets from international comedian Tom Segura.
The Emirates Skywards programme, now with over 35 million members globally, is celebrated for delivering unique member benefits by leveraging Emirates’ expansive sponsorships across sports, music, and entertainment. In 2025, the programme received multiple accolades, including Best Global Airline Loyalty Program at the International Loyalty Awards, and was honoured at the Loyalty 360 and World Travel Awards for its innovation and exceptional customer experience.
Beyond Coca-Cola Arena, Skywards Exclusives continues to provide members access to elite events worldwide — from Arsenal home games at Emirates Stadium to matches featuring Real Madrid, S.L. Benfica, and AC Milan, as well as Grand Slam tennis tournaments like Roland-Garros and the US Open.
