Mosi Celebrates 50 Years with a Thunderous Festival in Livingstone, Zambia.
The city of Livingstone thundered to life on Saturday, April 26, 2025, as over 8,500 revellers converged for the eighth edition of Mosi Day of Thunder, celebrating five decades of Zambia’s iconic Mosi Premium Lager.
Hosted in the heartland of the mighty Mosi-oa-Tunya Falls, this year’s festival was more than a music showcase—it was a dynamic celebration of Zambian culture, heritage, and tourism.
“This year, we introduced two stages to unleash 50 years of Thunder,” said Susan Luneta, Head of Marketing at Zambian Breweries. “Mosi Day of Thunder is about bringing people together and appreciating local talent right here in the home of Mosi — Livingstone.”
The festival, spanning the entire weekend, included a vibrant Friday bar crawl and a serene Sunday sunset session. Hotels and guesthouses were packed to capacity, with local businesses experiencing a surge in activity.
The newly introduced Mosi Light Up Zone showcased top Zambian DJs such as DJ Sliqque, DJ Amma, and Team Distant, while the MDOT Main Stage featured crowd favourites like Yo Maps, Towela Kaira, Chanda Na Kay, Y Celeb, and Livingstone’s own Jah Boy.
“Performing on this stage in my hometown is a dream come true,” said Jah Boy, who opened the main stage to an energetic crowd.
Zambian songbird Towela Kaira added, “Mosi Day of Thunder symbolises local festivities. I urge Zambian Breweries to keep supporting good music—local is laka!”
Livingstone Mayor Dr Constance Nalishebo Muleabai praised the event’s impact on the city: “Mosi Day of Thunder is the biggest event in Livingstone. We saw buses flock in, hotels fully booked, and a boost to the local economy.”
Festivalgoers also explored Livingstone’s rich tourism offerings, including the awe-inspiring Victoria Falls, one of the Seven Natural Wonders of the World.
Mosi Premium Lager, first brewed in 1975, has become a symbol of Zambian pride and unity. From farmers to brewers and distributors, the beer’s legacy is rooted in community.
“Celebrating 50 years of Mosi is no child’s play,” said a fan who travelled from Botswana. “Zambians are doing something truly remarkable by honouring their heritage through this brand.”
Mosi’s “Cheers Pa Easy” campaign returned this year, in partnership with RTSA and Zambia Police, encouraging responsible drinking and road safety. Mosi Light also offered a mindful alternative for festivalgoers.
The festival was supported by partners including Coca-Cola, Yango Zambia, and Robertsons Spices.
Tawanda S. Hojane, Zambian Breweries’ Legal and Corporate Affairs Director, concluded: “Mosi is not just a beer—it is a celebration of Zambia’s beauty and a beacon of our national pride. Together, we’ve created memories that will echo like thunder for years to come.”
