MTN Group and Synamedia Partner to Develop Pan-African Streaming Platform

MTN Group, Africa’s leading mobile network operator, has announced a strategic partnership with Synamedia, a top video software provider, to launch a new streaming platform designed specifically for mobile and fixed broadband subscribers across Africa.

This collaboration aims to revolutionize digital content accessibility and cater to the diverse viewing preferences of African audiences.

The platform will utilize Synamedia’s advanced, cloud-based technologies to deliver a combination of linear television and video-on-demand content. It will feature multiple monetization models, including subscriptions, ad-supported content, and free streaming channels with targeted advertising. To ensure relevance and appeal, each market will have a tailored content strategy reflecting local cultures, languages, and viewing habits.

Selorm Adadevoh, Group Chief Commercial Officer at MTN, highlighted the transformative potential of the partnership: “We see a unique opportunity to transform video consumption in Africa by providing high-quality, accessible, and relevant content. This collaboration enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and promote digital inclusion.”

Synamedia’s CEO, Paul Segre, expressed confidence in the partnership, stating, “Thanks to MTN’s leadership and innovation, smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video. This partnership allows us to rapidly deploy new services at scale, creating groundbreaking offerings that will drive new revenue streams.”