Calla PR Unveils Calla Precision: A Digital Marketplace to Boost Business Visibility and Connectivity Across Africa
Calla PR, a top African strategic communications agency, has announced the launch of Calla Precision, a groundbreaking digital marketplace designed to empower businesses by connecting them with critical communications and business support services.
This innovative platform provides access to a diverse network of vetted vendors, allowing businesses of all sizes—from micro, small, and medium enterprises (MSMEs) to large corporates—to connect with customers across Africa and beyond.
Calla Precision, which was officially launched at a high-profile event in Nairobi, is positioned to transform how businesses interact with their markets. It offers a wide range of services, including public relations, advertising, data analytics, digital marketing, business-to-business matchmaking, creative and design services, and much more. The platform is tailored to serve various sectors such as banking, e-commerce, healthcare, technology, hospitality, and agribusiness.
Speaking at the launch, Kevin Otiende, Managing Director of Calla PR, highlighted the platform’s role in bridging gaps in the African market, especially for small and growing enterprises.
“With Calla Precision, companies can now connect directly with their target audiences through a comprehensive network of agencies, media channels, and professional vendors—all in one place. This platform is designed to foster greater visibility, helping businesses attract attention from key stakeholders such as customers, partners, and investors,” he stated.
Calla Precision is particularly focused on supporting businesses that wish to leverage data and analytics to enhance market reach and connectivity. Mr. Otiende explained, “After a decade of guiding businesses through Africa’s dynamic market, we recognised the need for a platform that harnesses advanced technology to help businesses reach and connect with their audiences seamlessly. Calla Precision is designed to break down barriers, offering a powerful solution for businesses to innovate, collaborate, and grow.”
Beyond communications, the platform integrates additional business support services, such as legal, financial, and business development resources, further equipping African businesses to scale their operations and attract global interest.
One of Calla Precision’s key benefits is the ability for vendors to receive direct job requests from clients, increasing their workflow and revenue potential. Sign-up for both businesses and service providers is free, with the platform charging a 5% commission on completed transactions. To maintain trust and compliance, all users will undergo thorough vetting, ensuring adherence to relevant laws, including data protection regulations.
Mr. Otiende emphasized that Calla Precision reflects the accelerating role of technology in shaping the business landscape. “Technology drives innovation, and as the digital economy continues to evolve, businesses that embrace these advances are better positioned to thrive. Calla Precision is rooted in Africa yet designed to bridge African businesses to the global market, fostering new avenues for growth and partnership.”
The launch was attended by a diverse group of business leaders, agencies, media representatives, and strategic partners, all anticipating the positive impact Calla Precision will have on African business development and connectivity.
With this digital marketplace, Calla PR is redefining access to crucial services, offering businesses in Africa a chance to expand their reach and strengthen their visibility, ultimately contributing to a more connected and competitive African business ecosystem.
Picture L-R: Skizaa CEO Ngugi Karega, 365 Digital CEO Wanjiru Ndirangu, Calla PR CEO Kevin Otiende and PRSK Vice President Patricia Ndede during the launch of Calla Precision. The cutting edge digital marketplace for communications is designed to connect businesses in Africa to service providers to help them reach their customers.
