Zambian Breweries Launches Sorghum Initiative to Empower Drought-Stricken Farmers in Chirundu  

Zambian Breweries has kicked off the 2025 sorghum farming season in Chirundu District, offering a vital lifeline to farmers grappling with the aftereffects of one of Zambia’s worst droughts, driven by the El Niño weather pattern. The initiative aims to provide farmers with a sustainable, drought-resistant cash crop and access to a guaranteed market, helping them rebuild their livelihoods.

Sorghum, a crop celebrated for its resilience in harsh climates, is seen as a promising solution for smallholder farmers impacted by crop failures. By offering high-quality seeds, technical farming knowledge, and assured market access, Zambian Breweries is addressing both the immediate need for climate-smart farming solutions and the long-term goal of promoting food security in Zambia.

“We are fully committed to supporting Zambia’s farmers, especially those hardest hit by climate change,” said Tawanda Hojane, Director of Legal and Corporate Affairs at Zambian Breweries. “Sorghum offers a practical, climate-smart solution that strengthens our supply chain while providing farmers with a stable source of income.”

The initiative is part of the company’s out-grower scheme, which is designed to empower local farmers with essential resources to cultivate sorghum, ensuring steady income and improved resilience to climate-related disasters. This partnership is particularly critical for farmers in regions like Chirundu, where up to 98% of crops failed during the recent drought.

The Ministry of Agriculture praised the company’s efforts. “The challenges faced by farmers in Chirundu are significant,” said Olivia Makima, Crops Officer at the Ministry. “This partnership provides essential support to farmers, helping them rebuild through access to quality seeds and improved farming techniques.”

Zambian Breweries purchases over 4,000 metric tonnes of sorghum annually for its popular products, including Eagle Lager and Eagle Extra. By reducing reliance on imported raw materials, the company is fostering local economic growth and creating jobs for rural communities.

Christopher Nicolle, Agriculture Manager at Zambian Breweries, highlighted the company’s long-term vision: “We aim to build resilient, self-sustaining communities where farmers can thrive despite the challenges of climate change. Our partnership with local farmers is crucial to achieving this.”