Emirates Unveils Spectacular Showcase at Arabian Travel Market 2024
Emirates, the renowned airline synonymous with luxury and innovation, is set to dazzle visitors at this year’s Arabian Travel Market (ATM) with its largest presence ever. Spanning an impressive 975 square meters, Emirates’ stand promises an immersive experience that encapsulates the essence of travel excellence.
Emirates is poised to showcase its unparalleled range of premium offerings, with a particular spotlight on its highly sought-after Emirates Premium Economy seat.
Visitors will have the opportunity to explore the spacious comfort of this acclaimed seating option, featuring up to 40 inches of legroom, wide seats, and a generous recline.
Additionally, the airline will unveil its iconic Boeing 777-300ER First Class fully enclosed private suite, Boeing 777 Business Class seat, and the latest generation A380 Onboard Lounge.
Enthusiasts can also marvel at the renowned First Class Shower Spa and the game-changing Economy Class seats. Friendly Emirates Cabin Crew will be on hand to provide demonstrations and answer inquiries, enhancing the immersive experience for attendees.
For aviation enthusiasts and collectors alike, the Emirates Official Store will offer an array of exclusive merchandise, including crowd-favorite aircraft models and limited-edition items.
Embracing its newly minted sports partnerships, Emirates will showcase dual-branded Wimbledon Championship 2024 merchandise, sailing gear, and a selection of locally inspired products featuring the iconic Emirates ghaf motif.
From home fragrance to premium leather goods, visitors can indulge in a diverse range of offerings celebrating the airline’s heritage and culture.
Demonstrating its commitment to environmental stewardship, Emirates will dedicate a segment of its stand to showcase sustainability initiatives across its business operations. Attendees can learn about onboard items incorporating responsibly sourced materials, including amenity kits, loungewear, and children’s toys.
Notably, Emirates will introduce ‘Air-crafted by Emirates’ luggage and accessories crafted from upcycled materials sourced from retrofitted A380 aircraft, underscoring its dedication to circular economy practices. Interactive screens will highlight key environmental pillars, emphasizing the airline’s efforts to reduce emissions, consume responsibly, and protect biodiversity and habitats.
In addition to its captivating showcases, the Emirates stand will feature meeting spaces capable of accommodating over 130 visitors and industry partners simultaneously.
As the airline looks ahead with optimism, it aims to forge strategic partnerships and deepen cooperation with tourism boards, airlines, and other critical entities within the travel and tourism ecosystem. This concerted effort underscores Emirates’ unwavering confidence in the resilience and potential of the industry, despite ongoing challenges.
Located in the Sheikh Saeed Hall at ATM, the Emirates stand promises an unforgettable journey through the epitome of aviation excellence and sustainability innovation. Visitors can expect to be inspired, engaged, and empowered as they explore the future of travel with Emirates at ATM 2024.
