Emirates Wraps Up Successful Participation at ITB Berlin 2024

Emirates, the leading airline, has concluded its dynamic presence at ITB Berlin 2024, Europe’s premier travel and trade show, with resounding success. Hosting nearly 6,000 visitors and facilitating over 260 meetings during the three-day event, Emirates solidified its position by forging strategic partnerships and showcasing its latest innovations.

The remarkable turnout at Emirates’ stand underscores the airline’s exceptional products and onboard experiences, coupled with its effective utilization of space and provision of ample meeting areas. Visitors had the opportunity to explore Emirates’ newest offerings, including the highly anticipated Premium Economy seat and groundbreaking First Class suite, making their debut in Germany.

Additionally, attendees were treated to demonstrations of Emirates’ renowned First Class Shower Spa and the latest iteration of its A380 Economy Class seats, along with the innovative A380 Onboard lounge.

Emirates’ commitment to sustainability was prominently featured, with displays showcasing sustainably sourced onboard amenities and the ‘air-crafted By Emirates’ collection—a unique assortment of luggage and accessories crafted from upcycled materials from retrofitted aircraft.

The airline seized the opportunity to reinforce partnerships and create collaborative opportunities, with significant agreements signed with prominent industry players. Collaborations with the Greek National Tourism Organisation, Austrian National Tourist Office, and Tourism Ireland aim to enhance incoming tourism to these markets, further bolstering Emirates’ appeal to customers.

Emirates also inked Memorandums of Understanding (MoUs) with ITA, Icelandair, and GO7, signaling its dedication to expanding its network footprint in Europe. These partnerships promise enhanced connectivity and travel options for customers across the continent, facilitating seamless travel experiences.

The renewal of partnerships with TUI and AIDA Cruises underscores Emirates’ commitment to supporting Dubai’s burgeoning cruise industry. With Dubai boasting state-of-the-art maritime infrastructure capable of accommodating thousands of cruise passengers, Emirates’ collaboration aims to further bolster the city’s position as a premier cruise destination.

During ITB Berlin, Emirates had the honor of hosting a VIP delegation, including esteemed officials such as Kai Wegner, Governing Mayor of Berlin, and Franziska Giffey, Senator for Economic Affairs, Energy, and Public Enterprises. The delegation was warmly received by Emirates’ President, Sir Tim Clark, and Deputy President and Chief Commercial Officer, Adnan Kazim, who showcased Emirates’ industry-leading products.

Emirates’ presence at ITB Berlin underscores its commitment to the European market and its dedication to providing unparalleled travel experiences for customers worldwide. As Emirates’ largest trade-fair presence outside its home market of Dubai, ITB Berlin serves as a platform for the airline to showcase its latest innovations and strengthen partnerships within the global travel industry.