Emirates Strengthens Collaborations with Greece and Austria Tourist Offices to Boost Visits
Emirates, the renowned airline, has solidified its commitment to bolstering tourism in Greece and Austria by signing two significant Memorandums of Understandings (MoUs) with the Greek National Tourism Organisation (GNTO) and Austrian National Tourist Office (ANTO) at ITB Berlin 2024.
Adnan Kazim, Emirates’ Deputy President and Chief Commercial Operations, expressed his satisfaction with the partnerships, stating, “We’re pleased to partner with the Greek National Tourism Organisation and Austrian National Tourist Office, and we look forward to working closely with them to boost visitation to each respective country.”
Greek National Tourism Organisation (GNTO) Collaboration: Emirates has pledged its support to Greece’s travel and tourism industry by enhancing traffic from key inbound markets such as the US, the UAE, Australia, India, and China.
Through joint marketing activities and campaigns, the airline aims to raise awareness of Greece as a premier tourist destination in line with the GNTO’s 2024 vision and objectives. Thierry Aucoc, Emirates’ Senior Vice President, Commercial Operations, Europe, and Dimitris Fragakis, GNTO’s Secretary General, signed the MoU.
Mr. Fragakis commented, “We are delighted to announce a strategic partnership between the Greek National Tourism Organisation (GNTO) and Emirates. Emirates, with its global reach and reputation for excellence, is the perfect ally in expanding our presence in key source markets and connecting with audiences who appreciate the richness of Greece’s cultural heritage.”
Furthermore, Emirates’ codeshare agreement with AEGEAN offers seamless connectivity to eight popular domestic destinations in Greece, contributing to increased inbound traffic.
Austrian National Tourist Office (ANTO) Collaboration: Emirates has also committed to enhancing inbound visitors to Austria through a collaboration with the Austrian National Tourist Office. The airline plans to launch marketing campaigns targeting key markets like the UAE, Australia, India, Malaysia, Hong Kong, and Japan. Thierry Aucoc and Astrid Steharnig-Staudinger, CEO of ANTO, signed the MoU.
Staudinger commented, “The signing of this Memorandum of Understanding underscores the pivotal role of cooperation in shaping the future landscape of tourism. Austrian National Tourist Office is committed to expanding its collaborative efforts, and the partnership with Emirates marks a significant stride in this direction.”
Emirates, marking 20 years of operations to Austria, has resumed its A380 operations to Vienna International Airport, offering a significant boost in seat capacity on flights between Vienna and Dubai.
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