MISA Zambia Commemorates World Radio Day, Urges Government Support for Radio Industry
MISA Zambia, on the occasion of World Radio Day, celebrates the enduring legacy of radio as a vital communication medium that has served to inform, entertain, and educate communities for over a century.
With the theme “Radio: A Century of Informing, Entertaining, and Educating,” the organization underscores the resilience and adaptability of radio amidst technological advancements.
In an official statement issued by Lorraine Mwanza Chisanga, Chairperson of MISA Zambia, the significance of radio in Zambia’s media landscape is highlighted.
Despite substantial technological shifts, radio has maintained its dominance as a preferred source of information for citizens.
Its ability to seamlessly integrate with emerging technologies, including social media and digital platforms, ensures its continued relevance in today’s society.
One of the key strengths of radio, as emphasized by MISA Zambia, is its accessibility. Even in remote areas with limited infrastructure, radio remains a cost-effective means of accessing information, fostering community engagement, and holding leaders accountable through interactive programming.
However, amidst the celebration, MISA Zambia calls upon the government to bolster support for the radio industry.
Specifically, MISA urges authorities to enforce punitive measures against individuals, particularly political affiliates, found guilty of interfering with radio programming.
Preserving the integrity and independence of radio is essential for fulfilling its mandate of informing, entertaining, and educating citizens without hindrance.
MISA Zambia also acknowledges the government’s recent decision to grant a three-year tax waiver on broadcasting equipment, as outlined in Statutory Instrument (SI) No. 67 of 2023.
This move is expected to encourage radio stations to upgrade their infrastructure, thereby enhancing the quality of programming and ensuring continued relevance in the digital age.
Moreover, broadcasters are encouraged to uphold radio’s role as a credible and trusted source of communication, facilitating informed decision-making among the masses.
